The Nine Laws of Business Intelligence

I like the way these "laws" of BI are presented.  http://khabaza.codimension.net/index_files/9laws.htm

BI Generalists Get IT Done!

I've always wrestled with the Jack of All Trades, Master of None approach.  10 years ago colleagues specialized in database, middle tier, front end, J2EE, .NET, web development, IT management vs technical tracks, etc...   I'm still happy to have taken the BI road. :)
I think this article is a good summary http://www.itbusinessedge.com/cm/blogs/all/the-value-of-the-business-intelligence-generalist/?cs=43917 of the benefits/weaknesses of the generalist approach.